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NISSAN & PLAYSTATION
Virtual to Reality
Nissan and PlayStation partnered to bring reality to the world of gaming. Captured in an epic ten part reality TV series aired on Speed TV, participants from all over the world competed in a once-in-a- lifetime competition. The chance to turn their love for racing cars online into a chance to race them in reality had gaming systems buzzing. Ten finalists emerged and took to the track at Silverstone in the UK. The series and interactive web experience captured every moment along the way.
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